Heart of Brooklyn was officially incorporated in 2001, and in 2011 celebrated its first decade of partnership. Read some of the highlights of this cultural collaboration's first ten years.
Heart of Brooklyn History TimelineHeart of Brooklyn

Brooklyn Cultural Adventures Program (BCAP) summer pilot program launches

Heart of Brooklyn

Independence Community Foundation (now the Brooklyn Community Foundation) funds initial research into cultural partnerships

Heart of Brooklyn

HOB is formally incorporated as an independent non-profit

 The Wallace Foundation recognizes HOB with one of 12 nationwide Parents and Communities for Kids grants

HOB participates in the West Indian Day Parade, establishing an annual tradition

Heart of Brooklyn

Begins the first phase of Cultural Consumer Research – the longitudinal cultural visitor survey

Launches a website to present information about its partnership and upcoming events

Creates the Cultural Calendar, a brightly colored tri-fold brochure distributed throughout the borough

Heart of Brooklyn

HOB launches new initiatives:


  • BKLYN magazine
  • Electronic Heartbeats
  • Neighborhood Weekends 
  •  and the Crown Heights Renaissance Economic Development Research Project


Heart of Brooklyn

BCAP expands to include BCAP Express

 The Experience the Heart of Brooklyn tourism program launches

Heart of Brooklyn

Borough President Marty Markowtiz cuts the ribbon on HOB’s new storefront community office on Washington Avenue

Joanna Warren-Smith, a nationally renowned camp consultant, begins an evaluation of BCAP and concludes: “BCAP is one of the most engaging and culturally rich camps I have encountered in the last 20 years in the camping industry” and suggests that the program is a replicable model

Heart of Brooklyn

HOB and Brooklyn Tourism launch the Brooklyn Pass

 The Crown Heights Renaissance neighborhood brochures, which contain an map listing cultural and educational resources in Crown Heights, are distributed to businesses on local commercial corridors to stimulate interest in local merchants

Phase 3 of the Multi-Institution Cultural Consumer Study is completed

Heart of Brooklyn relaunches its website

Heart of Brooklyn

First Saturday Shuttle is introduced, connecting Target First Saturday Museum-goers to the Heart of Brooklyn's merchants and local businesses

 HOB convenes a Meetup group

 Wayfinding project launches

The Extraordinary Places in the Heart of Brooklyn neighborhood brochures listing businesses on Washington and Vanderbilt Avenues and side streets are re-printed and distributed

 HOB assists in the formation of the Washington Avenue-Prospect Heights Merchant Association.

BCAP Summer receives the Nurturing the Children Award from NY Life Foundation

Through a partnership with WBGO Jazz 88, Heart of Brooklyn co-produces Jazz: Brooklyn’s Beat—a six-event series with one event hosted by each of HOB’s member institutions in the month of June

Heart of Brooklyn

The HOB Connection debuts with free shuttle service to the Heart of Brooklyn and HOB board and staff complete a new three-year strategic plan.

 As a member of the Washington Avenue-Prospect Heights Association, HOB creates a commercial corridor website and hosts monthly Merchant Association meetings

 BCAP Summer receives Nickelodeon’s 2008 ParentsConnect.com Parent’s’ Picks Award for Best Day Camp for Big Kids in Brooklyn

 BCAP After School, a program connecting youth and families from the Breukelen Houses to the cultural programming of the HOB cultural institutions, offers cost-free cultural education to over 150 children

HOB Partners with WBGO Jazz 88 to produce the second annual Jazz: Brooklyn's Beat series

Heart of Brooklyn

Mayor Bloomberg recognizes HOB with a Neighborhood Achievement Award

HOB launches a Twitter account to keep Twitter users in-the-know about the HOB culturals and local merchants

 Through a service grant from the Taproot Foundation, HOB begins work on a ten-year report

 As a WAPHA member, HOB helps to produce the Wash Ave bi-monthly newsletter

 BCAP chosen as a Coming Up Taller semifinalist by the President’s Committee on the Arts and the Humanities

Extraordinary People in the Heart of Brooklyn postcard campaign launches, showcasing business owners on Washington Avenue, Vanderbilt Avenue, and side streets

Partners with WBGO Jazz 88 on Jazz: Brooklyn’s Beat 2010, bringing talents such as the Jaleel Shaw Quartet, Helen Sung, Frank Wess, and Felix Hernandez to the HOB cultural institutions

BCAP honored with a National Arts & Humanities Youth Program Award presented by First Lady Michelle Obama

NY City Council recognizes BCAP with a proclamation at a special Ceremonial on the Council floor

Heart of Brooklyn turns 10 and launches its 10th Anniversary Publication